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On page optimization really comes down with keywords. The keyword is really what forces the search motor. Picking of the keyword is absolutely crucial. We need with get into your brain of the consumer plus think, if I became a soccer fanatic, what would I be typing into the search motor to discover any it is very I like to serve up. Let's say I like to serve up something about soccer drills because I've got a book I'm going to market regarding soccer drills.