Small companies offering hard treatments and localized services, like plumbers or practitioners, live on their localized customer base and are subjected to competition and recession in a harder method than large firms. What they require is a constant supply of brand-new customers, and the old method to achieve brand-new customers through advertising was the yellow pages book. Nowadays, the internet has reached virtually everyone but personally didn't actually touch the Yellowpages book in about 5 years.
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