This manual is not intended to provide rigid instructions for all logo applications and design approaches, but rather to give consistent direction for various uses while allowing for creative flexibility. These recommendations give a point of focus. When carefully coordinated, this focus will help to build a look and feel that is uniquely YTC. In order for the new identity to be successful in building a strong brand, consistency is important. This consistency will influence how others perceive YTC as well as communicate to audiences the institution’s sense of organization and cohesiveness....York Technical College Graphic Standards Manual. The following pages contain instructional guidelines for properly using the new graphic identity adopted for ... The YTC institutional logomark consists of two basic elements–the logotype and the icon, henceforth referred to as the “Circle Icon.” The logotype is rendered in Warnock Pro Semibold Display. The circle icon should always appear to the left of the logotype and represents the diverse composition of the college....

The updated Graphics Standards Manual will encourage the continuation of this process. All of us in the University community share a deep and abiding pride in ...The updated Graphics Standards Manual will encourage the continuation of this process. All of us in the University community share a deep and abiding pride in our University. We can and should communicate that pride with every contact we make by using printed, digital and Web materials that appropriately reflect the image of The University of Montana. A consistent visual message on printed and electronic materials, including stationery, publications and the Internet, helps us establish a cohesive identity. Many separate entities make up the diverse and complex organization we know as the University. Yet none of these parts stands alone. We all share the responsibility to help build recognition and understanding of the University as a whole....

That entrepreneurial spirit has had one unfortunate consequence, however, especially evident over the last 30 years, and that is a chaotic visual manifestation of the University. In the absence of a set of style guidelines, what has emerged is an overwhelming number of graphic identities present around the University, a variety of iterations of the NYU logo, and a growing tendency to create individual graphic identities for schools, departments, institutes, programs, and initiatives. This unrestricted graphic identity development is often done with insufficient attention to the identity of the University. More recently, this problem has migrated over to our Web presence in the form of disparate online experiences. ...The term “graphic identity” refers to a set of visual characteristics. These characteristics include color, type style, and page composition or layout. Using these standards, those involved with the design and production of business communications on behalf of NYU will have a reliable guide for representing the University in a unified and coordinated manner. The value of a graphic identity lies in its ability to provide consistency and recognizability. Consistency in the use of the graphic identity will build recognizability among the University’s various audiences. ...

The goal of the iQmetrix Graphic Standards Manual is to assist partners and media with using iQmetrix branding elements to convey a consistent image and communicate a clear message. The following sections set guidelines for use of the iQmetrix logo and other major iQmetrix branding elements. iQmetrix is providing you access to use the iQmetrix logo and branding elements solely in accordance with this manual....The color logo is always used with the iQmetrix wordmark. The tagline below the wordmark is optional. A registered trademark sign ® is used in all cases except in very small dimensions - smaller than 200px in electronic media and 2.5cm/1” in printed material. Color values for iQnavy ...

August 2012. University of Kentucky Graphic Standards. The standards in this guide apply to communications pieces created or reprinted after January 1, 2008....These marks may not be screened, i.e. used at less than 100% saturation. The exception to this is the usage of marks which contain screens. The screen of these particular marks may not be altered. Additionally, the marks may be screened to be used as a background design element (i.e. “Watermark”) only when the full mark is used at 100% saturation in addition to the background element. Some special exceptions may be allowed for promotional and specialty items. See the “Usage Guidelines for Promotional and Specialty Items” section....