It's becoming increasingly difficult to reach consumers. More and more, people tune out product communication, particularly advertising, which is alternately ...Connecting with consumers is critical because having a great product is no longer enough. While quality will always be the most important component for success, the speed of innovation and the myriad choices facing consumers have resulted in an overwhelming number of undifferentiated brands. The most successful brands start with a great concept and use packaging as a vehicle to transcend the product itself and evoke a positive emotional response....

roduct packaging has the potential to do much more than its primary function—it can actually speak to consumers. Along with traditional beneficial features, such as mechanical strength and user friendliness, packaging design features can deliver a visual message leading to consumer recognition, or “secondary meaning,” for the product and its source. This silent voice of package design, essentially a promotion of the “trade dress” of the package, may become a significant asset for market entrenchment and product valuation....mechanical strength and user friendliness, packaging design features can deliver a ... This silent voice of package design, essentially a promotion of the “trade ...

HCPC conference Vienna November 2008. User Centered Packaging Design. Who am I? Erik Smeels. PAST. • Industrial Design, Delft University of Technology ...User Centered Packaging Design Medication compliance ‘Compliance, in the medical world, is to comply with medical prescription, regardless if this prescription is medicinal or not’...

T.M.C. – Automatic Packaging machine Design - 15th ADAMS EUROPEAN USER CONFERENCE 1 Automatic packaging machine design T. Gasperini - C. Zagnoni

Packaging Design Brief PROJECT NAME:_____ Page 1 of 3 June 5 2008 , Challenge